SSIM-IIBS
Post Graduate Diploma in Digital Marketing

PGDM in Digital Marketing

The PGDM in Digital Marketing at SSIM-IIBS, approved by AICTE, is a future-focused program designed to develop industry-ready digital marketing professionals. The program covers SEO, SEM, Social Media Marketing, Content Marketing, Web Analytics, Performance Marketing, E-commerce, and Digital Branding. Students gain practical knowledge through live projects, case studies, industry interactions, workshops, and hands-on training using leading digital marketing tools and platforms. The teaching methodology combines classroom learning with experiential learning, including real-time campaigns, simulations, internships, and expert sessions by industry professionals, ensuring students are well-prepared to excel in the dynamic digital marketing ecosystem.

  • Last Update : Jun 27, 2026
  • English
  • students
Admissions
Current Placement

Admissions 2026-28

Digital Marketing Program Key Highlights

  1. Real-World Project Experience: Build your portfolio by working on live marketing campaigns and actual client projects throughout the program.
  2. Learn from Industry Leaders: Receive personalized mentorship and guidance from seasoned digital marketing strategists and business management professionals.
  3. Master Essential Marketing Tools: Gain hands-on expertise in industry-standard platforms including Google Ads, Meta Ads Manager, Google Analytics, HubSpot, SEMrush, and Canva.
  4. Future-Focused Learning: Explore cutting-edge topics like marketing automation, artificial intelligence in marketing, and data-driven analytics that are reshaping the industry.
  5. Expert Faculty & Industry Mentors: Learn from experienced academicians and industry professionals with extensive domain expertise.
  6. Certifications Support: Prepare for globally recognized certifications to enhance your professional credibility.
  7. Workshops & Guest Lectures: Participate in regular workshops, seminars, and expert sessions conducted by industry leaders.
  8. Internship Opportunities: Build practical industry experience through internships with reputed organizations

Digital Marketing course content

Career Assistance

Our Career Assistance Cell is dedicated to ensuring every student makes a seamless transition from academic learning to professional excellence. We offer end-to-end career support from crafting standout resumes to connecting you with top employers through dedicated placement drives.

Career Support Includes: Professional Resume & Portfolio Development: Build job-winning resumes and create impressive digital portfolios that showcase your skills and projects.

Interview Preparation& Communication Training: Sharpen your interview skills and develop essential soft skills through mock interviews and professional grooming sessions.

Startup & Entrepreneurship Mentorship: Get expert guidance and support if you dream of launching your own digital marketing agency or online business venture.

 

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Digital Marketing Course FAQ

A PGDM in Digital Marketing is a two-year postgraduate program teaching digital strategies, analytics, social media, SEO, advertising, and online branding to prepare students for modern marketing careers.

Yes. It’s a highly relevant program offering strong career growth, practical industry skills, and high-demand job opportunities in digital marketing, analytics, e-commerce, and online advertising.

Graduates can work as digital marketers, SEO specialists, social media managers, performance marketers, content strategists, e-commerce managers, analysts, and digital brand managers.

Yes. Students from any academic background—arts, commerce, science, or engineering—can pursue this program if they meet the institute’s eligibility criteria.

Useful skills include creativity, analytical thinking, communication, basic computer knowledge, and interest in online marketing trends; technical skills are taught during the course.

Interested candidates can typically apply online through the official website (https://www.iibsdelhi.com/) of SSIM-IIBS. The application process may involve filling out an application form, submitting required documents, appearing for an entrance exam and interview, and paying the application fee.

A PGDM is a comprehensive two-year program offering managerial and strategic knowledge, while certification courses are short-term and focus on specific digital marketing skills.

Yes. It gives freshers practical digital skills, industry exposure, and strong career opportunities in social media, SEO, analytics, and performance marketing.

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